A cross-platform powerhouse combining the mass appeal of Abante and the elite precision of Bilyonaryo.com, amplified by BNC.ph and a nationwide social footprint.
- 85% of audience based in the Philippines; remaining 15% among OFW hubs worldwide.
- Multi-language sensibilities with strong Tagalog and English fluency.
- Decision-makers from SMEs to C-suite via Bilyonaryo; broad consumer base via Abante and sister sites.
AB Group Audience Profile
AB Group reaches a uniquely balanced audience, offering brands the opportunity to connect across multiple interest segments.
Business News (46%) – Nearly half of our audience are engaged professionals, entrepreneurs, and decision-makers who actively follow corporate developments, market trends, and economic insights.
General News & Politics (37%) – A significant portion are informed citizens who keep a close watch on national events, governance, and current affairs.
Life, Sports & Entertainment (14%) – A vibrant segment enjoys lifestyle content, sports coverage, and entertainment stories, providing brands with a gateway to lighter, high-engagement topics.
Abante-Bilyonaryo Group
Delivers both the reach and depth that advertisers need - from boardroom discussions to everyday conversations.
ABG Audience and Content Mix
High Impact Display
Homepage takeovers
Roadblocks & mastheads
Run-of-network reach
Video & Broadcast
Pre/Mid/Post-roll (Web/YouTube)
TV segment integrations
Studio productions
Content & Influence
Sponsored articles & series
Executive interviews & features
Social creator collabs
Lead & Performance
Editorial Standards
Viewability & Measurement
Suitability Controls
"Business first. Mass appeal always. While others chase clicks with gossip, we lead with business — 47% of our traffic comes from the stories advertisers value most, without losing the mass appeal of politics and entertainment."
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